Let's shape together the future of sports.

Groupama Arena, Budapest 19-20. 11. 2025.

Our key professional partner

Groupama Arena, Budapest
19-20 November

 

Sport Forum Hungary is not just an event, it's a community and a cause that more and more people are joining every year.

Why attend?

In short: an inspiring community, practical knowledge, and targeted connections – shaping the future of sport.

Shaping the future together

Over 1,000 sports industry decision-makers, experts, and business leaders will meet at the Groupama Arena to find answers to the professional, economic, and technological challenges facing sport.

From vision to implementation

Exclusive presentations, international best practices, and tangible case studies – with insights ready to apply immediately.

Targeted networking

Meet partners and innovators who are open to building real collaborations.

Central & Eastern Europe in focus

The region’s key players will come together to build a sustainable, digital, and competitive sports future in Budapest.

Healthy society & workplace wellbeing

How sport creates real value in public health and in companies: reducing burnout, boosting engagement, and strengthening community wellbeing.

Who will attend?

Sports and Company Executives

Decision-makers at sports clubs, associations, and companies – strategies, partnerships, regional cooperation.

Sponsors & Brands

Value-driven visibility, measurable impact, and new activations.

HR & CSR

Wellbeing, employer branding, and social impact.

Tech & Start-up Cégek

Data, digital experience, and new technologies – in front of decision-makers.

Elite athletes

Icons who inspire – stories and encounters that make a difference.

Coaches

Over 400 coaches will share insights on the latest trends, youth development, and performance improvement.

Sports Legends

Icons who inspire – stories and encounters that make a difference.

University, Academy

Hands-on knowledge, mentors, and an entry into the industry.

Media

First-hand trends, exclusive interviews, and fresh topics.

Tickets

Normal ticket

Including 2 day access, coffee break, in-app networking, "After hours”networking

Business ticket

Including: 2 day access, coffee break, Business Lounge and lunches, in-app networking, "After hours" networking, priority entry, parking, digital presentation archive access.

Fast Runner Szülői Forum jegy

Access to Parent's Forum workshop (3,5 hours), coffee break. This ticket does NOT grant you access to Sport Forum Hungary, this is a side event.

The Sport Forum Hungary 2025 participation ticket prices include 27% VAT and intermediated catering.

Let's shape together the future of sports.

Sport Forum Hungary 2025 stands as the region’s most influential sports conference—this year reaching a new level with an expanded international focus and distinguished guests from across the Carpathian Basin. It’s more than an event; it’s a dynamic meeting point for leaders, where stakeholders from the regional and global sports ecosystem gather to align, inspire, and collaborate.

This year’s agenda dives deep into the strategic preparations, challenges, and key takeaways ahead of the 2026 Winter Olympics, the Football World Cup, and the UEFA Champions League Final in Budapest. In addition, the forum will address some of the most pressing and progressive topics shaping sport today—including sports marketing and media, event management, esports and technology, sports diplomacy, sustainability, and an active, healthy society.

By harnessing the power of collaboration, real-world case studies, and visionary dialogue, Sport Forum Hungary 2025 is set to accelerate progress toward a smarter, more sustainable, and globally connected sports industry.

Sport Forum Hungary 2024 Speakers

Bacsa Péter

Magyar Birkózó Szövetség
Ügyvezető alelnök

Bölöni László

Szövetségi kapitány, vezetőedző

Dárdai Pál

Szövetségi kapitány, vezetőedző

Dr. Baji Balázs

Nemzeti Sportügynökség

Dr. Merkely Béla PhD, DSc, FESC, FACC

Fábián László

Magyar Olimpiai Bizottság
főtitkár

Fojt Sára

Olimpiai bronzérmes kajakos

Gyulay Zsolt

Magyar Olimpiai Bizottság
elnök

Gyurta Dániel

Külgazdasági és Külügyminisztérium
Miniszteri Főtanácsadó

HONG Kyudok

Koreai Köztársaság
nagykövet

Konkoly Zsófia

Paralimpia bajnok úszó

Kozák Luca

Olimpikon atléta

Kubatov Gábor

Ferencvárosi Torna Club
elnök

Lőw Zsolt

RB Leipzig
edző

Łukasz Klimczyk

European Esports Federation
General Secretary

Marek Rojko

Szlovák Röplabda Szövetség
elnök

Martin Ríha

Slavia Prague
CEO

Mocsai Tamás

Nemzeti Kézilabda Akadémia és Kézilabda-specifikus Módszertani Központ
CEO

Orosz Pál

FTC Labdarúgó Zrt.
Managing director

Rasovszky Kristóf

Olimpiai bajnok úszó

Sántha Gergely

DVTK
elnök

Saverio P. Spera

LL.M | Attorney-at-law | Partner
SP.IN Law

Vatai Gabriella

Magyar Röplabda Szövetség
elnök

What our clients said about us

"I think that Sport Forum Hungary is a great success because it brings together the whole of the sporting world, not just in Hungary today, but in the whole of the old world. Mainly from the V4, but I heard that more than 28 countries are present. Only by joining forces, by thinking and thinking together can we support sport and its development."

Dr. Vlad Marinescu
International Judo Federation, former General Director

"This is the third time we are here at Sport Forum Hungary, which was a very, very important event for the Hungarian sports world. Since then, we can really say from experience that there is a real need for it and that we can listen to very high quality and interesting presentations."

Dr. Baji Balázs
Nemzeti Sportfejlesztési és Módszertani Intézet Főigazgató

"It is a very good initiative to meet here, in this setting and not just to listen to the lectures. If there is a communication before or after the lectures, I think it can be a constructive one, from which everyone can take something home."

Lőw Zsolt
RB Leipzig Head Coach

Sportmarketing and Sportmedia

The world of sports marketing and media has undergone a revolutionary transformation: the digital platforms, the influencers and technological innovations new rules have been introduced. Athletes today independent brands, while clubs and leagues are are complex experience and business ecosystems. around content production and sponsorship.

Passive viewers have become active communities, and the fan experience is taking shape in the digital space. Podcasts, data-driven strategies, and creative brand alliances are pointing to new directions in the world of sports communication and revenue generation.

Sport Forum Hungary 2025 will show how sports media and brand experience are becoming one of the most important values in the sports industry of the future.
➡️ If you are interested in how successful sports brands are built and how the media shapes fan relationships, this section is not to be missed.

Winning Mentality and Champion Training

The winning mentality in sports is not just about results – it is about a complex approachthat focuses on perseverance, mental strength, belief in development, and consistent achievement of goals.

The champion training beyond technical knowledge, the performance under pressurethe thinking in teams and It also means consciously controlling your inner motivation. Sports psychology, mental training, and an inspiring environment together create an environment where talent turns into lasting performance and athletes become true champions - on the field and beyond.
➡️ You can learn inspiring stories and practical methods about how champions build their mindset.

Technology and innovation

The future of sport is being shaped by technology and innovation . E-sports has become a global industry, artificial intelligence is revolutionizing training methods and the fan experience, and the digitization of sports facilities is enabling more efficient and safer operations

. AI,the VR, and interactive platforms are creating new generations of experiences, while technological breakthroughs in Paralympic sports are opening up new horizons, redefining the limits of human performance.

The convergence of sport and innovation is ushering in a new era – one where digital development is not a complementary element, but a driver of the sporting experience and industry growth.
➡️ Discover how technology is transforming the future of sport – from data-driven training to live, interactive fan experiences.

Women in the world of sport

The women's sports industry has undergone spectacular growth in recent years, moving from an era of underappreciation to one of visibility and market potential. Through increased media attention, data-driven analysis, and and strategic investments, women's sports are now becoming a defining cultural and economic force.

Record-breaking transfers, long-term investments by clubs, and new sponsorship models show that women's sports are shaped by serious business logic and value creation. Media exposure has become an economic factor that determines growth opportunities and fan engagement.

Women's sports are no longer a promise for the future, but one of the most dynamically developing and inspiring areas of the present.
➡️ Discover how women's sports are becoming a driver of social change and business innovation.

International Sport Events

International sporting events are no longer just competitions, but complex economic, tourism, and strategic projectsthat put cities and countries in the global spotlight.

Budapest will have the opportunity to prove itself in 2026 with two major events: hosting the Champions League final and and the World Athletics Ultimate Championship, strengthening Hungary's position in sports diplomacy and national brand building. The Milan-Cortina 2026 Winter Olympics and the 2026 FIFA World Cup will introduce new economic and organizational models that will define the direction of the sports industry in the future.

Participants at Sport Forum Hungary 2025 will also learn behind-the-scenes details about how these events shape tourism, the economy, and sports diplomacy on a global level.
➡️ Here you can find out how the world's biggest sporting events are organized and what opportunities they offer domestic players on the international stage.

Talent Management and Performance Development

Modern talent management in sports is a consciously structured, multidimensional processthat accompanies athletes from early recognition to peak performance. The emphasis is on personalized training models,, data-driven performance measurement, and and psychological support .

The goal is not only to break records, but also to create a development environment where athletes can develop their abilities in the long term and become conscious, competitive players in international sports.

Talent management is thus a professional, social, and strategic investment in the future.
➡️ See how talent turns into performance and how an athletic career can be built consciously and sustainably.

Well-being programmes and company performance

The workplace wellness programs are now strategic pillars of corporate culture and performance.Sports and health-focused initiatives build strong communities, increase commitment, improve the organizational atmosphere, and contribute to increased productivity.

The Maintaining mental health and and ensuring sustainable performance have become key issues in both sports and the workplace. The renewal of incentive systems—such as tax breaks or insurance benefits for active lifestyles—offers new opportunities to support employee well-being.

Consciously designed programs have been proven to improve employee health, increase loyalty, and strengthen the long-term competitiveness of the company.
➡️ Learn how workplace well-being is becoming one of the most important drivers of corporate success.

Active and healthy society

Creating a more active, healthier society is a long-term cultural and structural task. Consciously incorporating exercise and a healthy lifestyle into everyday life – from early childhood to old age – plays a key role in developing public health, social inclusion, and resilience across generations.

The access to sport,the the coordinated development of movement-friendly environments and and public health programs can bring about real, lasting change. Sports clubs, companies, and community initiatives play a key role in making active lifestyles widely accessible and attractive.

Ultimately, the power of an active society lies in its people—the "everyday champions"who inspire others to be active and live healthy lives by setting an example.
➡️ Join the thought leaders who are putting healthy, active lifestyles at the heart of community and economic development.