19 October 2023 - Puskás Aréna Budapest
Sport Forum Hungary 2023
Lars Haue Pedersen
Managing Director, BCW Global Sports Practice
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Sustainable development in sport: make sure to get the communication part right14:30-16:00: Sportmarketing on V4 markets - Hall of legends
How can sustainable development be achieved in sport? Why does communication play a key role in this process? Lars Haue Pedersen, Managing Director of the Sports Practice at the global communications agency BCW in Switzerland, will discuss these issues in his presentation.
Lars Haue PedersenBCW Global Sports Practice, Managing DirectorMarketing is a must have for real breakthroughs - panel discussion14:30-16:00: Sportmarketing on V4 markets - Hall of legendsAttila MárkusPressenger, Co-founder, CEOLars Haue PedersenBCW Global Sports Practice, Managing DirectorKonrad KoziolPreZero Arena Gliwice, Marketing and Sales DirectorDénes ÉlessSzerencsejáték Zrt, Head of Sportmarketing DepartmentTamás Trunknew-generation brand expert, nationalteam member alpine skierOur partners
