The Sport Forum Awards were established to recognize athletes, teams and organizations who represent outstanding sport and marketing value, based on a unique and objective set of criteria in Hungary. azokat a sportolókat, csapatokat és szervezeteket, akik kiemelkedő sport és marketing értéket képviselnek. Célja, hogy a hatékony marketing- és média-megoldások, innovációk, szabadidős és rekreációs sport programok elismerésével elősegítse a szakmailag helyes, igényes gyakorlatok elterjedését a hazai sportéletben.
We consider it especially important that the communication and business opportunities inherent in sport should be presented in innovative ways and within a professional framework. By founding this award, we aim to contribute so that individuals and organizations in sports not only set an example on the field, but also in brand building and community engagement. We believe that the Sport Forum Awards sets a new professional standard and encourages everyone working in sport marketing to support the development of Hungarian and international sport with creative, value-generating solutions.
A pályázatra való nevezést a nevezési jegy megvásárlásával együtt tudjuk befogadni, ami a Sport Forum Hungary jegyvásárlási felületén található, Sport Forum Awards néven. A pályázat benyújtásának feltétele a nevezési díj megvásárlása. A pályázati űrlapot a “NEVEZEK” gomb alatt lehet beadni.
Applications should be submitted in PDF formatby October 19.
In case any question, please feel free to contact us via: fgyurcsanyi@thepathsm.com
The awards recognises joint marketing activities, collaborations, and campaigns carried out with the support of an individual athlete, sports team, e-sport team, federation, or league, aiming to enhance the reputation of the sponsoring company or brand as well as the supported athlete/team; or presentation of the marketing campaign of a club/federation.
You may apply with campaigns implemented between October 1, 2024 and September 30, 2025.
The entry must include an audiovisual/visual/audio material (video, image, podcast etc.) presenting the campaign, as well as a description of the campaign in PDF format.
Presentation of technological or innovative solutions facilitating the development of sports, athletes, or sports clubs, targeting sports performance, on-site experience, or infrastructure development in the given sport. The innovation may be a new tool, software, training method, or any unique solution that led to a significant breakthrough in the given field.
You may apply with innovations implemented between October 1, 2024 and September 30, 2025.
The entry must include a material (video, presentation, etc.) presenting the operation of the innovation, as well as a detailed description of the development in PDF.
Participants involved in the implementation:
Names of the companies and athletes/teams developing the innovation.
1. Background and specific goal of the innovation (max. 1,500 characters)
Present the development team, the market situation, and the opportunity or problem that justified the innovation. Define the objectives of the innovation, target groups, and success indicators. It is important for the jury to understand the context and impact of the innovation on the sport. Please indicate the sources of data.
2. Innovation process (max. 2,500 characters)
Describe the planning and implementation process of the innovation, detailing the technological or other solutions applied, the steps leading to execution, and how these contributed to sports development. Highlight the most important stages, timelines, and tools used.
3. Results of the innovation (max. 2,000 characters)
Present the results and impact of the innovation on the sport or athletes. Specify which elements contributed most to its success and how the effectiveness of the innovation was measured. Please always substantiate the results with sources.
4. Further information (max. 2,000 characters)
In the sport media category, we reward projects whose aims, implementation, and results contribute or contributed to the development of the audience’s knowledge and skills, provide high-quality information, create something new with their format and creativity, and reach a wide audience.
You may apply with innovations implemented between October 1, 2024 and September 30, 2025.
Project participants:
Names of the individuals, athletes, or teams involved in the project.
1. Project overview (max. 1,500 characters)
Provide an overview of the sport media project, including its name, goal, and key features. Describe what makes the project unique at an international level and how it stands out among other sport media initiatives.
2. Creativity and innovation (max. 2,500 characters)
Describe the creative and innovative aspects of the project, including unique content, storytelling techniques, or multimedia approaches. Explain how the project pushes the boundaries of sport media, through technological innovations, new formats, or new audience outreach methods. Highlight elements or strategies reflecting creativity and innovation.
3. Distribution and course of the project (max. 2,500 characters)
Specify the target audience of the project, including demographics, interests, and targeted segments. Explain how the project managed to reach and retain its audience, whether viewers, listeners, or readers. Detail the platforms and channels used to present the project (such as blogs, podcasts, video content, or other media formats). Present the distribution strategy and how visibility and accessibility for the audience are ensured.
4. Impact (max. 2,500 characters)
Explain how the project contributed to the development and promotion of professional or recreational sport. Highlight the project’s educational or informative aspects that had a positive impact on the audience. Describe how the project reached or engaged its audience. Present the effectiveness of the project in relation to its aims, highlighting which elements contributed most to its success. Please always substantiate results with sources.
5. Further information (max. 2,000 characters)
This award recognizes young athletes who have already achieved internationally recognized results at a young age. Each sport federation may nominate 2 athletes for the award, whose age may be between 17 and 20 years. The nominees must have had limited participation in adult competitions so far.
The nomination should include:
1. Brief introduction of the athlete (max. 1,500 characters)
A short introduction about the athlete and their career so far.
2. Justification for the nomination (max. 2,500 characters)
Please describe why you consider the athlete worthy of earning the Most Valuable Future Athlete award.
3. List of the athlete’s sporting achievements to date
In the CSR (Corporate Social Responsibility) category, we reward clubs/federations/companies that, in addition to their main activities, devote time and resources to supporting local communities, draw attention to social causes/issues for educational purposes, and involve athletes in these activities at the highest possible level.
You may apply with campaigns implemented between October 1, 2024 and September 30, 2025.
Project participants:
Names of the individuals, athletes, or teams involved in the project.
1. Background and specific objective of the action (max. 1,500 characters)
The opportunity or problem necessitating the campaign, and a brief presentation of the action. State the objectives and criteria for success. The aim is for the jury to get to know the circumstances in which the applicant had to work. Please always indicate the data sources.
2. Course of the campaign (max. 2,500 characters)
Describe the communication strategy of the action and its implementation elements, detailing where, when, and for how long each element was present, and what added value they brought to the execution. Highlight the main milestones of the action.
3. Campaign results (max. 2,000 characters)
Present the effectiveness of the campaign in relation to the objectives, highlighting which elements contributed most to success. Please always substantiate the results with sources.
4. Further information (max. 2,000 characters)
In the “Joy of Movement” category, we reward an organization, group, club, or tourist site that has inspired participants or a community to start, maintain, or increase physical activity and, in parallel, improve their mental well-being. The entry must demonstrably show increasing development during the relevant period and utilize new digital and/or virtual solutions.
You may apply with innovations implemented between October 1, 2024 and September 30, 2025.
Project participants:
Names of participating organizations, groups, clubs, or tourist sites.
1. Background and specific goal of the campaign (max. 1,500 characters)
The opportunity or problem necessitating the campaign, and a brief presentation of the project. State the aims and criteria for success. The aim is for the jury to be acquainted with the circumstances in which the applicant worked. Please always indicate the sources.
2. Course of the campaign (max. 2,500 characters)
Ismertesse a kampány kommunikációs stratégiáját és a megvalósításának elemeit, részletezze, hogy az egyes elemek hol, mikor és mennyi ideig voltak jelen, valamint milyen hozzáadott értékkel bírtak a kivitelezésben. Emelje ki a kampány legfontosabb állomásait.
3. Campaign results (max. 2,000 characters)
Present the effectiveness of the campaign in relation to the objectives, highlighting which elements contributed most to success. Please always substantiate the results with sources.
4. Further information (max. 2,000 characters)
The “Pioneering AI in Sport” category honors a sports organization or business that excels in applying artificial intelligence technologies in sports- or health-related fields. The winner develops or implements innovative AI-based solutions in sports activities, training, athletic performance measurement, or employee sports and health programs, thus making a significant impact on sports performance, health preservation, or sports promotion.
You may apply with innovations implemented between October 1, 2024 and September 30, 2025.
1. Background and specific objective of the program (max. 1,500 characters)
A szervezet bemutatása, a mesterséges intelligencia alkalmazásának területén azonosított kihívások vagy lehetőségek, valamint az AI-alapú megoldás szükségességét indokló helyzet rövid leírása. A program céljainak, célcsoportjainak és a sikeresség kritériumainak ismertetése. A cél az, hogy a zsűri megismerje a pályázó körülményeit és az AI technológia választásának indokait. Kérjük, minden esetben tüntessék fel az adatok forrását.
2. Course and technological background of the AI solution (max. 2,500 characters)
Describe the strategy and implementation elements of the AI-based solution, including the artificial intelligence technologies (e.g., machine learning, natural language processing, computer vision, etc.) used. Indicate when, where, and for how long the solution was applied, and what added value it provided to the organization. Highlight the main development phases, technological challenges and their solutions, and how users were involved.
Present the effectiveness of the AI solution regarding its objectives, including measurable performance improvements, cost savings, efficiency gains, or other positive effects. Discuss user feedback and the acceptance of the application. Highlight which technical and implementation elements were the main factors of success. Please always substantiate results with sources.
4. Further information and sustainability (max. 2,000 characters)
The Employer Sport and Health category recognizes the company that demonstrates outstanding commitment to the physical and mental well-being of its employees, exemplarily integrates sports and health programs into everyday work life, and prioritizes employee well-being.
pplications can be submitted between September 1, 2025 and October 19, 2025.
Program details: Name of the implementing company, name and contact details of the contact person.
Background and specific objectives of the program (max. 1,500 characters)
Presentation of the company, challenges or opportunities identified in regard to employee health and well-being, and a brief description of the situation requiring the program. Outline the program’s objectives, target groups, and criteria for success. The aim is for the jury to understand the circumstances of the applicant. Please always indicate data sources.
2. Course of the program (max. 2,500 characters)
Describe the strategy and implementation elements of the program, detailing when, where, and for how long these were available to employees, and the added value they represented. Highlight the main phases of the program and ways in which employees were involved.
3. Program results (max. 2,000 characters)
Present the program’s effectiveness in relation to its objectives, including employee feedback and participation rates. Highlight which elements were the key factors of success. Please always substantiate results with sources.
4. Further information (max. 2,000 characters)