Focus of the presentation: "PwC CEE Sports Survey: The Region’s Next Big Move":
The Region’s Sports Market in Numbers – What growth expectations and market trends emerge from the PwC CEE Sports Survey?
From Public Support to Commercial Sustainability – How can sports organisations strengthen commercial revenue and reduce reliance on subsidies?
Turning Fan Attention into Revenue – How can digital content, fan experiences and community building create business value?
Women’s Sport, New Opportunities – How can its growth potential translate into stronger brands, sponsorship and revenue?
Venues Beyond Matchdays – How can sports facilities become better-used, multipurpose spaces for business and communities?
Presented by: Julian Mihov (BGR)

