The focus of the panel discussion "Through the Sponsor’s Eyes: What Makes a Sports Organisation Attractive?":
What Is the Sponsor Really Buying? – Which business objectives, audiences and partnership opportunities do brands seek in sport?
From Proposition to Competitive Advantage – How can an authentic story and a clearly defined audience create a distinctive sponsorship offer?
Athlete, Organisation and Event: One Brand Ecosystem – How can personal brands, sports organisations and events reinforce one another?
From Visibility to Activation – How can content and fan communities become engaging platforms that support business objectives?
From Promises to Measurable Results – Which data and business metrics demonstrate a partnership’s value?
The Work Starts After Signing – How do professional partner servicing and sponsor satisfaction drive renewals?
Smaller Market, International Partner – How can regional sports properties attract global brands, and which sales mistakes should they avoid?
Panel Discussion: “Through the Sponsor’s Eyes: What Makes a Sports Organisation Attractive?” Panelists: Sophie Morris (ENG) and Thomas van Schaik (NED)
