Focus of the panel discussion "The World of Sports Agents: Behind the Scenes of Success":
Different Sports, Different Markets – How do agency opportunities and business models vary across sports, and which trends are shaping the market?
Changing Rules, Changing Opportunities – How do legal and federation regulations affect representation, fees and negotiations?
From Athlete to Brand – How is an athlete’s personal brand built, and what roles do agents, media and sponsors play?
Behind the Negotiating Table – Personal stories of memorable deals, difficult decisions and unexpected turns.
Lessons from Experience – Which successes and mistakes shaped the speakers’ approach, and what would they do differently today?
The World of Sports Agents: Behind the Scenes of Success
