Thomas van Schaik is one of Europe’s leading voices in athlete branding, digital strategy, and fan engagement. At Adidas, he helped launch the original Team Messi platform, transforming it into a $150 million global brand. He has since worked within the Olympic movement and with the Yunus Sports Hub to develop athlete-led programs across five continents.
Today, Thomas supports sports organizations, federations, clubs, sponsors, and universities with tools to turn athlete influence into independence, income, inclusion, and long-term impact. His frameworks help brands move from visibility to value, and from followers to deeper, more connected communities; powered by strategy, storytelling, and AI.