Thomas van Schaik

Thomas van Schaik is one of Europe’s leading voices in athlete branding, digital strategy, and fan engagement. At Adidas, he helped launch the original Team Messi platform, transforming it into a $150 million global brand. He has since worked within the Olympic movement and with the Yunus Sports Hub to develop athlete-led programs across five continents.
Today, Thomas supports sports organizations, federations, clubs, sponsors, and universities with tools to turn athlete influence into independence, income, inclusion, and long-term impact. His frameworks help brands move from visibility to value, and from followers to deeper, more connected communities; powered by strategy, storytelling, and AI.

Presenting

2025 november 20. Sportmarketing - Hall of Champions
"The Emerging Athlete Economy Identity, Influence, and the Future of Sport"