Samir Ceric, investor, entrepreneur, senior executive, mentor, philanthropist, mental health campaigner and public speaker; an influential figure in the world of investment, tech, blockchain and AI, recognised for his pioneering role in digitalising the sports industry.
Ceric, who is involved in a number of tech companies as an investor, board members or advisor, has an extensive expertise on the evolving intersection of sports and technology. He started off his career in aviation and telco industry and recently masterminded a partnership between Deutsche Telekom Group and a Swiss sports tech company he is a shareholder of, which launched a digital platform for Telekom Baskets Boon, a part of DT's sport sponsorship portfolio.
Ceric recently set up a sports venture entity, a pioneering investment platform dedicated to acquiring and transforming sports teams globally. Ceric is a chairman and principal of a seventh-generation family office, values-driven family business embodying a deep commitment to trust, growth and innovation.
Ceric has championed the role of technology in sport across a broad array of areas, from deeper fan engagement powered by blockchain to climate tech solutions (mobility and waterless technology) to drive sustainability for sports properties and is also involved in FinTech, MedTech and HealthTech space too, with a focus on a wide spectrum of applications in sport such as AI and concussions on one hand and embedded finance on the other.
Ceric's career has been driven by a passion for sports that extends beyond business; for him, sports are a way of life, a belief deeply woven into his work. With a background as a former, and returning, elite athlete and football club chairman, Ceric brings a wealth of knowledge and a practical understanding of sports dynamics.
His dedication to connecting traditional sports with cutting-edge technology has led him to advocate for the adoption of digital innovations, such as blockchain and AI, within the sports sector.