Andrea Ekblad

Andrea was most recently Head of Broadcast & Media Rights at WSL Football, a sports industry leader with 15 years of experience across the global sports and media landscape, based in London. She is currently working across various projects as a consultant - specialising in women’s football and broadcast strategy. Andrea is also a Co-Founder at Her Next Move – a startup that is revolutionising the women’s football transfer market. Her previous roles include impactful tenures at leading organisations such as The FA, DAZN, beIN Media Group, the International Olympic Committee (IOC), and FIBA. Andrea’s lifelong passion for sport was sparked by her early years playing semi-professional basketball and football in Budapest, and by her football coach father. Recognising the lack of female role models in sport and media, Andrea has channelled her experiences into a career defined by purpose: advancing gender equality, empowering more women in sports business, and helping shape the future of women’s football for the next generation—including her own sporty daughter.

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