As Head of She’s A Baller, I lead a dynamic women’s football social media platform and creative agency, focusing on strategic planning, editorial processes, and creative innovation. Over the past year, I have built the agency's offerings from the ground up, delivering impactful campaigns in partnership with leading brands and establishing the organization as a key player in women’s sport.
With a background in editorial leadership and media strategy, I bring expertise in creative writing and strategic planning to amplify visibility and engagement in women’s football. My work is driven by a passion for elevating the sport and fostering meaningful collaborations to drive growth and inclusivity.
In another life I was a litigation lawyer for eight years and a former WSL footballer with Crystal Palace, Spurs and Arsenal.