{"id":5636,"date":"2026-11-07T14:41:57","date_gmt":"2026-11-07T13:41:57","guid":{"rendered":"https:\/\/sportforumhungary.hu\/?post_type=eloado&#038;p=5636"},"modified":"2026-11-07T14:41:58","modified_gmt":"2026-11-07T13:41:58","slug":"astrid-thams-sport-forum-hungary-2026","status":"publish","type":"eloado","link":"https:\/\/sportforumhungary.hu\/en\/eloado\/astrid-thams-sport-forum-hungary-2026\/","title":{"rendered":"Astrid Thams (ESP)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Astrid Thams a Hexagon World Series kereskedelmi \u00fcgyvezet\u0151 igazgat\u00f3ja, ahol a kereskedelmi strat\u00e9gi\u00e1\u00e9rt, \u00fczletfejleszt\u00e9s\u00e9rt \u00e9s marketing\u00e9rt felel. 2024-es csatlakoz\u00e1sa \u00f3ta meghat\u00e1roz\u00f3 szerepet j\u00e1tszik a kereskedelmi partners\u00e9gek fejleszt\u00e9s\u00e9ben \u00e9s a nemzetk\u00f6zi n\u00f6veked\u00e9s el\u0151mozd\u00edt\u00e1s\u00e1ban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astrid 15 \u00e9ves tapasztalattal rendelkezik a nemzetk\u00f6zi sportiparban. P\u00e1lyafut\u00e1s\u00e1t a Real Madrid CF-n\u00e9l kezdte, ahol nemzetk\u00f6zi licencel\u00e9ssel \u00e9s \u00fczletfejleszt\u00e9ssel foglalkozott. Ezt k\u00f6vet\u0151en az adidas Business Directorak\u00e9nt h\u00e9t \u00e9ven kereszt\u00fcl ir\u00e1ny\u00edtotta a klub retail-, licenc- \u00e9s kereskedelmi \u00fczlet\u00e1gait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00e9s\u0151bb \u00f6t \u00e9vet t\u00f6lt\u00f6tt a Fanatics glob\u00e1lis digit\u00e1lis sportplatformn\u00e1l, a Strategic Retail and Events aleln\u00f6kek\u00e9nt. Munk\u00e1ja sz\u00e1mos jelent\u0151s nemzetk\u00f6zi sportesem\u00e9nyhez \u00e9s sporttulajdonhoz kapcsol\u00f3dott. Ezek k\u00f6z\u00f6tt szerepelt az ICC Cricket World Cup, az UEFA Euro 2020 \u00e9s az NFL londoni nemzetk\u00f6zi m\u00e9rk\u0151z\u00e9ssorozata. Emellett az NBA Paris Games \u00e9s a Paris Saint-Germain projektjein is dolgozott. Sz\u00f3rakoztat\u00f3ipari projektekben is r\u00e9szt vett, t\u00f6bbek k\u00f6z\u00f6tt Harry Styles rekordokat d\u00f6nt\u0151 Wembley-turn\u00e9j\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elk\u00f6telezetten t\u00e1mogatja a n\u0151k sportban val\u00f3 r\u00e9szv\u00e9tel\u00e9t, a p\u00e1ly\u00e1n \u00e9s azon k\u00edv\u00fcl egyar\u00e1nt. Rendszeresen szerepel olyan szakmai esem\u00e9nyeken, amelyek a befogad\u00e1sra, soksz\u00edn\u0171s\u00e9gre \u00e9s a sportipar fejl\u0151d\u00e9s\u00e9re f\u00f3kusz\u00e1lnak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astrid Thams Madridban sz\u00fcletett, p\u00e1lyafut\u00e1sa sor\u00e1n Spanyolorsz\u00e1gban, az Egyes\u00fclt \u00c1llamokban, az Egyes\u00fclt Kir\u00e1lys\u00e1gban, Franciaorsz\u00e1gban \u00e9s N\u00e9metorsz\u00e1gban is dolgozott. Gyermekkora \u00f3ta padelozik, \u00e9s szenved\u00e9lyesen dolgozik a sport\u00e1g nemzetk\u00f6zi terjeszked\u00e9s\u00e9n \u00e9s \u00faj piacainak fejleszt\u00e9s\u00e9n.<\/p>","protected":false},"featured_media":5637,"template":"","meta":{"_acf_changed":false},"class_list":["post-5636","eloado","type-eloado","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Astrid Thams (ESP) - Sport Forum Hungary 2026<\/title>\n<meta name=\"description\" content=\"Meet Astrid Thams, Commercial Managing Director of Hexagon World Series, specialising in sports business, partnerships and padel growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportforumhungary.hu\/en\/eloado\/astrid-thams-sport-forum-hungary-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astrid Thams - 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