Sophie Morris is a leading figure in the sponsorship industry and a Co-Founder of Sponsor View, the independent sponsor satisfaction research and measurement service providing rights holders with invaluable insights into their partners' needs and expectations.<\/p>\r\n\r\n\r\n\r\n
Sponsor View utilizes a proprietary methodology, developed in partnership with Loughborough University London, to help rights holders evolve their offering, improve their service, and increase the value they provide to their sponsors. Reflecting her commitment to research and education, Sophie also serves on the Advisory Board of the University's Institute for Sport Business.<\/p>\r\n\r\n\r\n\r\n
In addition to her commercial work, Sophie is the Immediate Past Chair of the European Sponsorship Association (ESA), having served nearly a decade on the Board inspiring more successful sponsorships, driving confidence in decision-making and growing a diverse sponsorship community. As a Chartered Marketer, Fellow of the Chartered Institute of Marketing (CIM), and member of the Market Research Society, Sophie brings a wealth of expertise and leadership to the industry.<\/p>","protected":false},"featured_media":4651,"template":"","meta":{"_acf_changed":false},"class_list":["post-4650","eloado","type-eloado","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n